S o f t i c e T e c h n o l o g y

App Marketing

App Marketing

App Marketing

App Marketing

App Marketing

App Marketing

App Marketing

App Marketing

App Marketing

App Marketing

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What is Mobile App Marketing?

The world has shifted from desktops to smartphones. Businesses are now faced with more and more opportunities every day that can radically change how their service or product is delivered and accessed by their potential customers. Owning a mobile app is a great way to reach those targeted consumers.

Thousands of apps are launched on app stores every day, but the truth is many of them are never downloaded and some of them are even deleted by users after first use.

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Why to go for Mobile App Marketing?

With over 2.5 million apps in the iTunes store and almost 3 million apps in the Google Play Store, getting your potential customers to discover your app in the crowded market is very difficult. Being India’s leading mobile app marketing company, we can help you set your app apart from top brands and get more downloads and customers with our mobile app marketing services and here’s how you will benefit from it:

  • Get More App Installs
  • Improve App Ranking
  • Awesome User Experience
  • Increase App Launches
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01 .

App Rank

Higher ranks on the app stores can be achieved through App Store Optimization. It involves optimizing app description and title with keywords to increase organic search and downloads.

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02 .

Acquisition Rate

You need to create a balance between organic and paid user acquisition campaigns to increase app exposure and get more number of installs. This helps to minimize cost per install.

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03 .

User Retention

It is defines as the number of times an app's users return to the app within three months of their first session. You need to increase user retention rate with good engagement tactics and methods.

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Different Stages of Mobile App Marketing

The challenge with the app marketing arena is to catch attention of the users, build trust, and meet their increasing expectations. Here are the different stages of mobile app marketing:

Mobile App Acquisition

The first part of building a successful app is getting people to use it. It can be done via social media advertising, search advertising and app store listing and promotion.

Mobile App User Activation

It is important to have an effective messaging strategy to remind users when and how to use your app. It can be done through push notifications and in-app messages.

App User Retention

Keeping your users engaged is a key factor in calculating the lifetime value and determining app success. Write special content, send discounts, provide incentives, and provide feature messages.

Different Stages of Infographic Designing

During several stages of creating infographics, we perform in-depth research, develop a thought-out idea, provide accurate and exclusive data, and then transform data into a well-polished infographic.

Why Choose Softice Technology as Your Mobile App Marketing Company?

Softice Technology is a renowned name in the mobile app marketing world. We have ASO experts and marketing strategists who can help you execute your app campaign with excellence and perfections. Here are some of the reasons why you should consider hiring our app marketing and ASO services:

01.

Custom App Marketing

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We have a team of skilled marketers who can create a scalable, multichannel marketing campaign for your iOS App, Android App or Gaming App.

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02.

Expert Marketing Strategies

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We craft ASO and localization strategies to increase number of installs and help you launch viral ad campaigns to drive your ROI and bottom line.

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03.

Best Solutions at Affordable Prices

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Softice Technology has helped to create many successful stories with our decades of experience, insights and cutting-edge technologies. Next can be yours.

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Frequently asked questions (FAQ)

What monetization methods are the best ones at present?
  • Advertising
  • Affiliate Marketing
  • App Data Monetization
  • Freemium Model
  • Implementation of Virtual Currencies
What factors should I focus on when ASO is concerned?
Always be mindful of:
  • App Title and Description – Don’t forget to add your target keywords in them.
  • App icon – Developers overlook this but users actually familiarize themselves more with the app’s image than its name.
  • Screenshots – These serve as previews to your app that should showcase what your users can expect from it. Make sure it’s clear and true to the app’s content.
  • App Rating – Reviews and ratings say a lot about your app’s value to users, so it’s no surprise that this is a major app store ranking factor.
Are there any useful ASO tools I can use?
  • Mobile Action
  • AppTweak
  • Splitmetrics
  • App Annie
  • Priori Data
  • Sensor Tower
  • App Radar
Should I rely on analytics for ASO?
Absolutely. A/B testing, CTR, and CRO are but some of the fields you should be looking into. Knowing what they are and taking the time to experiment with what works for them would surely make optimization that much more powerful in any kind of app store.
In ASO, should I focus more on exposure optimization or conversion optimization?
The short answer to this is that you shouldn’t neglect either one. After all, exposure optimization involves improving your title and keyword targeting strategy. Conversion optimization, on the other hand, convinces your users to download and use your app. Always keep in mind that ASO doesn’t stop with just user acquisition.

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