S o f t i c e T e c h n o l o g y

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What Is Pay-Per-Click (PPC) Services?

In simpler terms, Pay-per-click (PPC) is a type of online paid advertising where advertisers pay a fee each time someone clicks on their Ad. It’s like paying for the number of times people actually visit your store seeing the billboard. PPC is a digital marketing medium that businesses use to increase traffic and conversion from SERPs.

PPC helps businesses get their ads in front of the right audience and can be done on various platforms, not just Google, other social media sites also use the pay per click model, such as Facebook, Instagram, LinkedIn, and much more.

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We Are The Top Pay Per Click Advertising Company

At Softice Technology, we have a dedicated team of experts who manage advertising campaigns on various platforms. We focus on maximizing our clients' returns on investment by constantly improving our strategies and using data to make right decisions. We are proud to be a Google partner company, showcasing our expertise throughout. Additionally, our team also includes professionals in Google Adwords and Bing Ads, making sure that we deliver the best advertising campaigns for our clients.

As one of the leading digital marketing services providers, we create effective ad copies and headlines custom-tailored to suit our client’s needs and requirements.

What Does Our Pay Per Click Services Target?

Pay per click services are a beneficial method for the advertisers in numerous ways. It’s great for them because they can show their ads to people who are actively looking for similar things online. This means they have a better chance of getting their product or services noticed by the right audience. A well-planned campaign can also save money. They only pay when someone clicks on their ad, and if that click leads to a potential customer, the value of that visit is usually worth more than the cost of the click.

When it comes to our PPC services, we target specific audiences who are likely to be interested in what our clients offer. We use strategies like keyword research and ad placement to make sure our clients' ads are seen by the right people at the right time utilizing search engine optimization. This helps them get more value from their advertising budget and reach their business goals more effectively.


Search Advertising

You choose specific words (keywords) that people might use when looking for your products or services online. When someone searches using those words, your ad appears, and you only pay if they click on it to visit your website.


Display Advertising

This involves placing visual ads on websites that your target audience visits. These ads can help increase brand awareness and drive traffic to your site.



This strategy involves showing ads to people who have previously visited your website but didn't make a purchase. It's a way to remind them of your brand and encourage them to return and complete a purchase.

Watch the creative process behind our digital marketing.

Search Advertising

Display Advertising



Leading The Way In Pay Per Click Services

We are proud to be called and recognized as the top providers of PPC services in India, with a track record of numerous satisfied clients and 7+ successful years in the industry. We take pride in delivering excellent results and maintaining long-term relationships with our clients. Our PPC services include:

  • Strategy for PPC search campaigns
  • Researching and selecting the best keywords
  • Creating engaging advertisements
  • Setting up and managing campaigns
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Our Comprehensive Pay Per Click Campaigns Include

Pay-per-click advertising (PPC) delivers a targeted ad to your potential customers/leads at the very moment they are searching. With Softice Technology, reach your audience when it matters the most and upgrade your brand with our expert PPC management services.

Targeted Location Setup

We make sure your ads reach the right people in the right places, maximizing your chances of getting noticed by potential customers in your target area.

Keyword and Ad Group Optimization

We organize your keywords and ads into groups to ensure they are highly relevant to each other, increasing the effectiveness of your ads and driving more traffic to your website.

Landing Page Creation

We create engaging and user-friendly landing pages that are designed to convert visitors into customers, maximizing the return on your advertising investment.

Tracking Setup and Implementation

We set up tracking tools to monitor the performance of your ads, allowing us to make data-driven decisions and optimize your campaigns for better results.

Keyword Bid Management

We manage your keyword bids to ensure you get the most out of your budget, maximizing your ad visibility and potential for clicks.

Campaign Launch Strategy

We develop a strategic approach to launching your campaigns, ensuring they are well-planned and executed for maximum impact in collaboration with our social media experts.

Full-Scale Campaign Management

We handle all aspects of your PPC campaigns, from keyword research to ad creation and optimization, so you can focus on running your business.

Adding Relevant PPC Keywords

We continuously add new keywords to your campaigns to keep them relevant and up-to-date, ensuring you reach the right audience with your ads.

Budget Management for Maximum ROI

We help you set and manage your budget effectively, ensuring you get the best possible return on your advertising investment.

Niche Keyword Strategy for Targeted Traffic

We identify and target niche keywords related to your business, helping you attract highly targeted traffic that is more likely to convert into customers.

Frequently asked questions (FAQ)

What does PPC advertising involve?

PPC (Pay-Per-Click) advertising is a method where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site, rather than attempting to “earn” those visits organically.

How likely is it that my target audience will click on my PPC ads?

The likelihood of your target audience clicking on your PPC ads depends on various factors such as how well your ads match their interests and needs, the relevance of your landing page, and the competitiveness of your keywords.

What are the benefits of using PPC advertising?

PPC advertising can be beneficial because it allows you to target specific audiences, control your budget, and track the performance of your ads in real-time.

What sets Softice apart as a PPC advertising partner?

Softice stands out as a PPC advertising partner due to our expertise, experience, and commitment to delivering excellent results for our clients. We focus on understanding your business goals and tailoring our strategies to help you achieve them with PPC and social media experts at Softice.

How should I determine my budget for PPC advertising?

When budgeting for PPC campaigns, it's important to consider factors such as your advertising goals, the competitiveness of your industry, and your target audience. Start with a budget you are comfortable with and adjust as you monitor the performance of your campaigns.

What factors determine the cost of advertising with Google AdWords?-

The cost of advertising with Google AdWords depends on factors such as the competitiveness of your keywords, your Quality Score, and your daily budget. Advertisers bid on keywords, and the cost per click can vary based on these factors.

What does Quality Score mean in PPC advertising?-

Quality Score is a metric used by Google AdWords and other PPC advertising platforms to measure the quality and relevance of your keywords and PPC ads. It's used to determine your ad's position on the search results page and how much you pay per click.

Have a project in mind? Let's get to work.

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